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PORTFOLIO
violet luczak I graphic designer
#ideasthatmatter Social Media Campaign
Developed a visually engaging social media campaign featuring illustrations and typography to generate interest and applications for a creative grant, fostering a community around innovative ideas and encouraging participation.
Akzidenz Grotesk Typeface Sample Book
Produced a comprehensive sample book showcasing the features of Akzidenz Grotesk typeface, demonstrating its versatility and functionality for various design applications, serving as a valuable resource for designers and typographers.
CardX Sell Sheets Design
Designed comprehensive sell sheets for CardX, from illustrations to presentation folder, effectively showcasing product features and benefits to potential clients, and supporting sales efforts.
Chicago Art Department Marketing Materials
Developed dynamic event posters for the Chicago Art Department, capturing the essence of various art-related events and enhancing community engagement. Additionally, created compelling graphics for the Chicago Art Department's Fundraising Gala, including logos, social media posts, videos, and banners, to effectively promote the event and boost fundraising efforts.
Continuous Line Drawing Illustration Set for CUNA
Created a diverse set of continuous line drawings for CUNA's digital assets, suitable for presentation decks, website graphics, and printed materials, maintaining a cohesive visual identity across all platforms.
Cyber Monday Campaign
Crafted dynamic social media posts aimed at driving sales during Cyber Monday, effectively capturing audience attention and promoting discounts and deals, maximizing revenue for the campaign period.
E-commerce Landing Pages
Developed visually appealing landing pages for SonGear's e-commerce website, optimizing user experience and facilitating product purchases, ultimately driving conversions and revenue for the business.
Fluid Talent Illustration
Created an illustrative piece for an internal employee newsletter at Digitas, illustrating employee movement within the company, promoting transparency and communication, and celebrating staff accomplishments.
Flyers for Elmhurst University's Office of Residential Life
Created informative flyers detailing room selections and new student orientation, aiding students in their housing decisions and transition to campus life at Elmhurst University's Office of Residential Life.
I Heart Stem Illustration Series
Designed a captivating series of illustrations for Emerson's I Heart Stem Campaign, utilized in social media posts to share industry statistics and facts, promoting STEM initiatives and engaging the target audience.
Internal Employee Newsletter
Produced an informative internal newsletter highlighting employee achievements, upcoming events, and company updates, fostering a sense of community and engagement among staff members, and enhancing communication within the organization.
Ivy Center Custom Logo and Style Guide:
Designed a custom logo and accompanying style guide for Ivy Center, a therapy group, ensuring brand consistency across all communications and establishing a professional identity for the organization.
MiddleWestern Voice Literary Magazine Poster Series
Created inviting posters to encourage student submissions to Elmhurst University's literary magazine, The Middle Western Voice, fostering creativity and participation within the university community.
Powered by Care Campaign
Designed a custom logo and developed social media and video mockups for Whirlpool's Powered by Care campaign, enhancing brand awareness and engagement, and promoting the campaign message across various channels.
Rethink Photography Prints Packaging
Created innovative packaging designs for photography prints with die-cuts, highlighting unique aspects of the photographs and enhancing the unboxing experience, adding value to the product presentation.
Russell Reserve 2022 Private Pick: White Rabbit
Created and illustrated a custom label for Slightly Toasted’s Russell’s Reserve Private Pick. The design features a unique graphic that highlights the special qualities of this bourbon.
SonGear Digital Social Media Posts
Developed a series of dynamic digital social media posts for SonGear's platforms, driving engagement and promoting products to the target audience, increasing brand visibility and fostering customer interaction.
SonGear Email Campaigns and Banners
Designed compelling email campaigns and banners to boost SonGear product sales and direct traffic to the company website, leveraging persuasive visuals and messaging to drive conversions.
UL Annual Report
Contributed to UL's Annual Report by designing a variety of illustrations, enhancing the visual appeal and storytelling of the report, and effectively communicating key information to stakeholders.
UL Education and Outreach Infographic
Crafted an informative infographic highlighting UL's education and outreach efforts, effectively communicating complex information in a visually engaging manner, and increasing awareness of the organization's initiatives.
UL Icon Set Design
Developed a comprehensive icon set for UL's design team, adhering to the brand's style guide and optimized for various colors and media types, enhancing brand consistency and facilitating design workflow.
UL Illustration Series for Videos
Collaborated on a series of illustrations for UL's videos, working closely with an animator to create engaging motion graphics, effectively conveying complex concepts and enhancing the visual appeal of the content.
Women@Digitas Advertisement Series
Developed a series of advertisements for Women@Digitas, an internal group promoting women's careers at Digitas, fostering inclusivity and diversity within the organization, and supporting gender equality initiatives.
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